Magazine cover

 First draft:

Market Research

 Local: generally health and fitness magazines are few in Kenya with the most popular being flex by vmx fitness 

 

International:globally there are many health and fitness markets with a wide target audience. What will make my magazine unique is that it will target mostly a local audience . 

Examples:

Fitness and health

 discovered more opportunity in health and fitness magazines. Locally health and fitness magazines are rare which is why i decided to do a health and fitness magazine.

 

Local & International existing magazines

 

Questionnaire results

 I used Instagram polls because it is easier of target the audience to access and answer the questions.

First photoshoot

 

Lighting and angles need reform!

Questionnaire

 my questionnaire will include:

1. Demographics

Age

Gender

Location

Income Level

2. Fitness and habits Goals

How often do you engage in physical activity

Preferred types of workouts

Primary fitness goals

3.Fitness content Preferences

What type of fitness content interests you the most

4.Magazine format

How often would you like to receive access to new content

5.content topics

Are there any wellness or lifestyle topics you would like to see covered in the magazine

6.Engagement channels

where do you typically consume fitness content

7.Preferred Magazine Features

would you be interested in success stories from real individuals on their fitness journey

8. Pricing & Subscription

what price range would you consider reasonable for a fitness magazine

9. Additional feedback

Is there anything specifc you would like to share about your expectations for this fitness magazine