Market Research

 Local: generally health and fitness magazines are few in Kenya with the most popular being flex by vmx fitness 

 

International:globally there are many health and fitness markets with a wide target audience. What will make my magazine unique is that it will target mostly a local audience . 

Examples:

Fitness and health

 discovered more opportunity in health and fitness magazines. Locally health and fitness magazines are rare which is why i decided to do a health and fitness magazine.